Bikers get sound sleep in HOG heaven

Published March 27, 2009 at 5:12 a.m.

" The industry's first modern luxury boutique hotel geared toward business travelers and the growing segment of motorcycle enthusiasts is now open.

"Today's motorcycle riders are senior executives, CEOs and successful entrepreneurs," said Tim Dixon of Dixon Development. "These are weekday business travelers accustomed to luxury hotels. We'll offer this customer the business services they expect along with features and amenities that address their needs as riders."

In addition to wireless Internet, top-notch business services and well-appointed meeting rooms, The Iron Horse Hotel features secured covered motorcycle parking, rag bins, an on-site bike wash, packed saddle bag lunches, road trip maps and in-room storage areas for boots, helmets and heavy riding leathers, just to name a few. The Iron Horse Hotel speaks to the 20 million Americans that ride each year, according to the Motorcycle Industry Council. With 14 consecutive years of increased sales and new model sales topping one million for three straight years, the industry represents a $23 billion dollar business. "It's a leisure market segment that travels by its very nature, yet no high-end hotels are offering the special amenities they need," said Dixon, a rider himself and frequent business traveler.

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