Jonas Brothers And The Harley Tolerability Index

Published Feb. 9, 2010 at 2:00 p.m.
Targeting younger buyers.  It’s not a news flash!Harley-Davidson has been executing a number of marketing efforts aimed at 20-somethings from whom Harley is an aspirational brand.  The H-D SVP and CMO, Mark-Hans Richer, has pitched the brand to the young-rebel-with-tats ethos through attitude-enhanced ads, social media efforts, and lifestyle programs around counterculture happenings.  And Mr. [...]


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