Value Maps

Published Feb. 18, 2010 at 12:21 a.m.
Harley-Davidson marketing experts have consumption maps.Basically it tracks how customers perceive the value of their products and they “map” out benefit-vs.-price along with a number of other purchasing criteria and behaviour dimensions when customers evaluate H-D products against competitors.I’m not referring to this type tool.  Rather it’s the visual representation of what’s called a navigational [...]


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